That's how I call all those places on the internet and elsewhere publishing excessive nonsense that comes down to quit or die. In most cases, they seem to be started by a non-smoker, who normally doesn't really understand anything about the whole issue, except that s/he can't stand smoke(rs).
They may even be initiated by an ex-smoker with a view if I could do it, anyone can. Newsflash, Einstein – that's not necessarily so. People are different when you take into account psychology, anatomy, physiology and youname it. All these realms house our differences and in each one of them more research is – you guessed it – needed!