Irish quit smoking advert so good it’s airing in New York
Irish quit smoking advert so good it’s airing in New York
HSE said in a release: “Like real-life quitters, some people in the ad are in the moment of giving up, others are in a moment of truth around the effect smoking has had on their life. But all are defiant in the face of cigarettes and the harm they do. The advert uses the words and music of Gloria Gaynor’s much loved song ‘I Will Survive,’ which mirrors the feelings and stages many quitters go through on their journey to being free of cigarettes and is a celebration of being free from an unhealthy relationship.”