How one tobacco firm is using advertising to stop people buying its cigarettes
How one tobacco firm is using advertising to stop people buying its cigarettes
Philip Morris has taken out numerous press ads announcing its “New Year’s resolution to quit smoking” and stop selling cigarettes in the UK.
In addition to urging the public to stop smoking, Philip Morris has also committed to launching the ‘Smoke Free Future’ website and campaign to provide smokers with information on quitting and on alternatives to cigarettes.
