Is Altria Trying to Corner the E-Cig Market?
Avail Vapor is one of the biggest chains of vape shops, and also manufactures its own e-liquids, which Altria says are produced in state-of-the-art, ISO-certified clean rooms. The company also has a full-service analytical laboratory where it conducts tests to ensure it's in compliance with federal regulations. Altria already has its own electronic cigarettes on the market: the MarkTen XL from its Nu Mark subsidiary, as well as Green Smoke, one of the early players in the space that Altria acquired several years ago. These devices are often referred to as cig-a-likes because they're shaped like combustible cigarettes, and often come with rechargeable batteries and replaceable cartridges containing the e-liquids that are heated to create a vapor.
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