Wrigley going after e-cig company in trademark suit
Wrigley going after e-cig company in trademark suit
Wrigley is trying to take a bite out of an e-cig company for pushing liquid smokes that look an awful lot like the iconic chewing gum brands, according to a federal lawsuit.
Chi-Town Vapers sells a yellow-labeled “Joosy Fruit Gum” and a green-clad “Dbl Mint E-Liquid” product that intentionally bear striking resemblance to Wrigley’s Juicy Fruit and Doublemint Mint gums, according to the company’s trademark lawsuit filed in Chicago federal court late last week.
